Patagonia: Nano City Campaign
Gold ADDY Award Winner
My Role: Copywriter
Skye Scaglione: Art Director
Problem
Cities consume 78 percent of the world’s energy and produce more than 60 percent of greenhouse gas emissions. Yet, they account for less than 2 percent of the Earth’s surface.
Solution
Recycle the waste produced by cities and turn it into Nano Puff apparel, spread awareness of cities’ carbon footprint, and promote eco-friendly living.
Nano City Campaign Case Study
Nano Puff Line
Made out of 100% recycled polyester and reducing cut-scrap waste by 15,000 pounds annually.
Social Ads & Green Walls
Social ads will promote the Black Friday start date for the Nano City campaign and show off the green wall billboards placed through cities. These Green wall billboards promote the benefit of the nano puff line against climate change and bring some greenery to the city.
Nano App
The Nano app finds local nature and charity events, recommends Patagonia gear that’s discounted for certain events, and keeps track of points from the digital recycling bins.
Digital Recycling Bins
People can earn free Bird Scooter rides by recycling at one of our digital recycling bins.
Nano City Pop-Up Shops
Nano City pop-up shops carry Nano Puff jackets and other Nano Puff line gear made from the collected recycled waste from the city.
Limited Edition City Logos
Each city gets a limited edition Patagonia logo that sports the city’s skyline.