Your Daily Drive: Vibe Detection

My Role: Art Director, Copywriter

Problem

Due to the pandemic, many people are working from home. 50% of traditional commutes, as well as Your Daily Drive usage, have gone down.

Solution

Being stuck inside is having a negative reaction on peoples’ moods. They’re taking leisurely drives just to get out of the house. This is an opportunity enhance Your Daily Drive with Vibe Detection to give listeners a curated playlist design to lift their mood.